A simple word, with profound impacts for our lives.

As humans, we crave hope. We choose hope. We legislate hope. We promote hope. We believe because of hope. And, even when our hopes are dashed in the short term, we quickly replace a failed hope with new hopes. Hope is as crucial to living a healthy life as breath, food and water.

It is a depth of hope for our world that we seek to unearth, understand, and celebrate through this project. As the Connected Generation, Gen Y, Millenials, or NextGens assume greater leadership roles, the depth of their hope to change the world is contagious to us. The abilities and knowledge they have acquired in their short time on Earth is unprecedented. Their certainty of who they are and what influence they have… and will have, is unbounded.
A synergistic combination of technological advances, improvements in education, strength of economy, and access to peace and freedom has given this generation hope that they can not only make a difference, but be different than any other previous generation. And, for one of the first times in history, this hope to BE a different generation is encouraged, supported, and honored instead of being dismissed as just “the frivolities of youth”. Marketing, music, consumer products, and organizations are in the process of shifting to embrace a new generation which wields money, influence, and hope for a better world.
At the Gen Y Project, we plan to be a purveyor of approaches which the coaching industry, organizations, and leaders can use to maximize the hope, drive and influence of this generation. Our role is to be the architects of conversations. Conversations which open people to new discoveries, possibilities and understanding of an amazing generation. We will connect visionary leaders with community change agents and content strategists to discuss and distill the essence of their experiences into practical approaches which emphasize the best this “wireless, but always connected” generation has to offer.

Through the journey that this project takes us, we seek to learn from, provoke, and empower others to hope for a better world in the hands of this generation.
We plan to offer worthwhile ideas to those who lead or work with this generation on how to communicate, listen, and value them in a more open and intuitive way. Finally, we elect to see in the eyes, voices, actions, and hearts of Generation Y, a flicker of the people that we were - and can be again - if we choose to believe in this generation and this thing called hope.