Being a native New Yorker, I have a little bit of a ‘tude’ (yes, that is a term from my generation) and am skeptical when it comes to paying for services, such as research reports. Veritis Communciations* just came out with a new report that states Gen Y is turning to the Web first when making a purchase. While it is probably to quantify it (and do something statistically signficant), I am surprised that they would highlight this as revelation. They did say that 38% of Gen Y men turn to the web, followed by Ad Inserts, TV. For Gen Y women, Magazinges and catalogs are feeling the impact. OK - I have to ask the question. What are people reading in the bathroom these days.???? Another big revelation was that Price place a big role in their purchases. No comment. I will let you check out the survey yourself.

OK — I will be serious. My question for you all? What do you think are the best research services and publications for Gen Y info.

* I would have linked to their site but after several Google searches I could not find it.